2025 ISSUE (CURRENTLY ACCEPTING ARTICLES.........)

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Authors: Dr. M .Venkateswara Rao, Assistant professor, and 

Mr. T. Srinivasa Rao, Assistant professor, P.B. Siddhartha College of Arts and Science, Vijayawada, AP, India

Abstract: Digital Marketing is the way forward for many businesses across the world. This article describes the Importance of Digital Marketing, and specifies the User base on Different Social Media Platforms in India. Different Digital Marketing Techniques and the Challenges involved in carrying it out the Digital Marketing are Explained in the Article. Also, The Future Trends in Digital Marketing across the globe are also briefly touched upon in the Article. The article Provides an Overview of Different Techniques and Challenges in Digital Marketing for the Organizations.