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PAPER-2: Mapping India's Startup Ecosystem: Growth Patterns, Industry Clusters and Global Positioning
Author: Dr.Kavitha Lal, Assistant professor, Department of Management Studies,
Bhavan’s Vivekananda College of Sciences, Humanities and Commerce, Secunderabad, India
Abstract: This study presents an empirical assessment of India's startup ecosystem, emphasizing regional growth disparities, sector-wise patterns, and cross-national comparisons in GDP contribution. Relying on secondary data from national and international sources, this paper employs descriptive statistics, ANOVA (Analysis of Variance), and Pearson correlation analysis to uncover trends in startup proliferation, investment patterns, and economic impact. The findings highlight significant geographic concentration of Startups in a few metropolitan hubs, with technology-led sectors dominating the funding landscape. While India's startup ecosystem shows promising growth in GDP contribution, it still trails behind mature global markets. This specific research offers vital insights for investors and policymakers aiming to shape a more inclusive and balanced entrepreneurial landscape in India.
Authors: Dr. M .Venkateswara Rao, Assistant professor, and
Mr. T. Srinivasa Rao, Assistant professor, P.B. Siddhartha College of Arts and Science, Vijayawada, AP, India
Abstract: Digital Marketing is the way forward for many businesses across the world. This article describes the Importance of Digital Marketing, and specifies the User base on Different Social Media Platforms in India. Different Digital Marketing Techniques and the Challenges involved in carrying it out the Digital Marketing are Explained in the Article. Also, The Future Trends in Digital Marketing across the globe are also briefly touched upon in the Article. The article Provides an Overview of Different Techniques and Challenges in Digital Marketing for the Organizations.
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